The Other Side Of The Story – Network Marketing Secrets
You’ll find lots of articles out there touting great “network marketing secrets” you should employ to make your business a success. And truly, there are a lot of great ideas out there you can use. We’re all looking for them because we want to figure out the best way to create a customer or business associate out of the strangers we encounter online.
There are many suggested techniques and ideas out there, but in one fundamental way many miss one key point. And this is also the area where the majority of network marketers make their critical mistake: As soon as a lead is generated, they jump in with a sales pitch.
Have you ever been told how great a company is and someone try to sell you? It happens everyday to millions of people, and it’s going to happen again. What about, “If you don’t join now you’ll be sorry!” Uhm…does this make you just want to grab your credit card?
Preselling is the Essential Secret
If you’re looking for help in the preselling world, then Mike Dillard and Ann Sieg are both the answers. Mike founder of Magnetic Sponsoring, and Ann derives from Renegade Network Marketer. They have always preached the importance of preselling, and why you need to attract and teach prospects before asking for the sale.
The reason most people don’t utilize this and take advantage of it is because they lack the patience. However, as far as network marketing secrets go, this is just about the most powerful aspect to building a business.
Preselling involves taking an interest in educating your prospect. When you do that, you never need to give a sales pitch at all! The relationship evolves naturally and is much stronger than if you tried delivering a sales pitch. Here’s how it works when done correctly:
1. A prospect comes to your landing page or other lead generator.
2. They contact you about your opportunity-typically via email or by responding to an offer. They anticipate you will launch into a sales pitch (as most usually do). But instead, you don’t. Rather, you provide information that focuses on them-and how they can go from wherever they are now to achieving their goals.
3. Your messages and communications continue over time, all focused on why the prospect would want to build an online business network and how they can succeed. You never mention your company, an offer, or ways to bring them in as an associate at all. No sales pitch.
4. It takes some time (which is why most network marketers get impatient), but after the prospect experiences your teaching style-with no sales pitch-they trust you. They know you genuinely want to help them succeed. So they ask you what network company you work with. Some even ask how they can get into that company.
Are all the pieces starting to take shape? When you are able to presell yourself, they begin to see the importance of their long range plans. In the end, this is one of the best kept network marketing secrets.
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