Posted by andris62 on Mar 3, 2010 in
blogging Micro blogging is a relatively new phenomenon and in 2008 in particular, it has really taken off in a big way. You know what traditional blogging is – you write regular posts about your niche. Micro blogging is similar except that the ‘posts’ you write are tiny – usually no bigger than what you could fit into a mobile phone text message, hence the name ‘micro’.
When micro blogging first started to emerge there were many contenders but one seemed to stick out above the rest – Twitter. Over the last few years Twitter has become by far the clear leader in
the field. Although there are others with more features, such as Plurk, Twitter is the one that everybody is using and what this means is that you will get more followers on Twitter than any other
service.
The terminology is different, but micro blogging really is quite similar to regular blogging. You can go to somebody’s profile and see their updates which are equivalent to blog posts though typically people tend to update many times throughout the day as it takes mere seconds rather than hours.
There are many benefits to Twitter but I’ll discuss it here in terms of the marketing aspect of blogging:
1) Traffic
You can embed URL’s in your tweets (the Twitter version of updates) which means that you can link to your latest blog posts for example. If your followers like the sound of that they’ll click your link which is traffic for you. This traffic is of course entirely dependent on the size of your following and I find that I get a few hundred Twitter visitors a month which is not much. However, Twitter traffic is highly targeted.
2) Builds Trust & Authenticity
For me I think the biggest benefit is that Twitter makes you a little more human. You can tweet about anything and although it can be somewhat mundane to be tweeting about what you had for dinner, I’ll often tweet in a more personal way than I would post on my blog.
3) Networking
In a similar way as you follow other people, over time you feel like you are getting to know them too. Twitter allows you to send a message directly to another user.
Twitter is pretty useless if you don’t have followers but these days it’s much easier and faster to build up a Twitter following than when it was when it was first released.
One of the easiest way to get Twitter followers is to start following other people. For some reason there has always been a kind of “if you follow me, I’ll follow you back” mentality with Twitter.
Now, personally, I do not advocate following everybody who follows you because it can soon become unmanageable but you can use the tactic to grow your own following. Now what you need to do here is find people to follow who will be interested in your tweets – you don’t want to just follow a bunch of random strangers.
As you can see, Twitter can be very useful as a marketing and blogging instrument. The key is that you have to use ti correctly.
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Tags: blogging
Posted by andris62 on Feb 26, 2010 in
blogging We all know that blogs, when used properly, can be excellent tools for promoting your organization and expanding your client base, while providing insight into the interworking of your company. They are also an effective way to generate organic search engine exposure, and with the right content, quality inbound links for your website.
However, blogging is not something to be taken lightly, isn’t right for every organization, and if done incorrectly can actually harm your company’s online reputation and branding. Below are the 7 deadly sins of company blogging and what you can do to exorcise those demonic blog traits, and convert to an angelic blogosphere existence.
Lust – It is a craving, an overwhelming longing that often leads to self indulgent behavior. Your company’s blog is not the place for self indulgence; it is not the forum for promoting your personal desires. Your content needs to consistently reflect the wants of your organization, the goals of your company. This doesn’t mean you can’t add some personal insight to your posts, as a good writing voice can add humor, create a connection with your readers and generate interest in future posts. But don’t use them as a sounding board to express your undying love for all things Star Trek, photos of that flashy new sports car you purchased to compensate for that receding hair line, or to declare your undying man crush on Tom Brady.
Gluttony – Don’t over do it. Don’t blog just to blog. You should carefully consider what your company’s blog focus is and stick to it. If 5 people in your company have been assigned to write regular posts, make sure that there is equal time for each, and that there posts are evenly spaced out. While your readers want fresh material, creative posts, and entertaining content, they don’t want to be over inundated with minutia, useless information, or a 100 page manifesto on why you believe the company’s choice to stop “Hawaiian Shirt Fridays” will lead to its ultimate demise. Your readers don’t need to know every small detail of your life, or the daily activities of your organization. That’s what Twitter is for.
Greed – Your blog posts should not be advertisements. They should not be used to constantly promote your organization’s products and services. If you have a new feature or service that is truly exciting or offers something new and innovative to your clients, then by all means let your readers know. But don’t keep posting about ongoing promotions, limited time offers, or program benefits. Your readers are coming to your blog to get information, to be entertained, and to learn more about your company. So don’t be the Shamwow guy (in more ways then one), and remember your readers won’t come back if all you are offering is a constant sales pitch.
Sloth – Don’t be lazy! Nothing looks worse then a blog that has only a few posts and hasn’t been updated in months. Set up a blogging schedule, assign each blogger in your organization with a submission timetable, and make sure everyone writes on a consistent basis. If you don’t think you can dedicate the time or resources required each week to create an interesting post, then simply don’t start a blog. It is much better to go without, then it is to look lazy, out of touch, or just slothful. Unless of course, you happen to have three toes.
Wrath – Take the high road. Occasionally someone may leave a comment on your blog that is disparaging towards you or your company. Don’t get caught up in name calling or let your emotions fuel your response. Even if the rant or comment is unjustified, you must maintain a constant level of professionalism and should only respond with fact, never with emotion. Remember, you are representing not only yourself, but you are also representing your organization. Don’t write something that you might later regret, or that could come back to haunt you.
Envy – Don’t be envious of others and of their achievements. This can be towards other companies, bloggers, coworkers or industry colleagues. Always give credit where credit is due. If you find something of value in articles or blog posts of others, link to it, and discuss why you see value you see in it. Your company blog is not the place for resentment, competition or jealousy. It’s nice to be important, but it’s more important to be nice.
Pride -This blog isn’t about you. This is not your personal blog, your Facebook page, or your MySpace profile. The company blog is not the place for promoting your folk band’s appearance at the local coffee shop, your neighborhood yard sale or your prized MVP award from last year’s Summer Drunk Kickball League. And most of all, this is not your personal soap box, or the forum to laud yourself on recent professional achievements. Blatant self promotion is a turn off. And while personal branding is at an all time high, your company blog is not the forum for it.
If you are like me, you probably enjoy a little sin and occasional debauchery in your live, but when it comes to your company’s blog, it is best to practice virtue in your posting routines. By avoiding these 7 Deadly Sins of Blogging, you will soon be on your way to the heavenly rewards of a blog well done.
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Posted by andris62 on Feb 23, 2010 in
blogging You’ve finally produced a blog and you’ve made your initial post. Now how do you get persons to really read what you’re running a blog about?
Right here are some suggestions on promoting your website.
1) Excellent Material – Interesting material will maintain your readership returning. Update your website frequently.
Googlebot, that is Google’s web-crawling robot loves information. The additional you update your weblog, the extra frequent the seek out engine spiders will return to it.
2) Consider part in forums which can be related to blogging and site-building. Ask other bloggers for their opinion on your own webpage and consider their suggestions to heart.
Consult other bloggers for their opinion in your website and take their suggestions to heart.
3) Publish an RSS/Atom/XML feed. If you’re employing Blogger, you’ll be able to turn on RSS feed by clicking on settings as part of your dashboard and then clicking on internet site feed and make certain that your settings are set to yes.
4) Carefully select your subject titles, taking into consideration what other web users may well be searching for. We invest lots of dollars to develop a sales campaign, develop a website like my page at cb predator, buy advertising and so on, and expend a lot of time and effort to draw folks to our site, get excellent search engine positioning, and then much more generally than not we’re disappointed mainly because extremely couple of men and women get our items.
Use keywords and phrases with your title. I suggest subscribing to Word Tracker. Their report in the most famous searches is published every single Tuesday and distributed to more than 30,000 subscribers.
Technorati.com , is a weblog lookup engine that also lists the top seek out words. The more targeted your key phrases are, the greater your return in look for engines will probably be.
5) Involve yourself in commenting on other information sites. You possibly can gain a loyal readership just by offering feedback to your fellow bloggers. The comment feature allows you to add a link back to your web page as well.
6) Be confident to incorporate your web page address in forum signatures and within your email signature.
7) Submit your weblog to sites.
Submit your blog’s url to Technorati, Daypop, Blogdex and Popdex.
Write articles. Incorporate a resource box within your write-up and submit it to write-up sites for instance.
9) If you are applying running a blog software for example Blogger, there may be an alternative to notify the central website update providers (such as http://weblogs.com) whenever you’ve manufactured a new entry for a website. Make certain that this option is turned on! In blogger, click on publish as part of your dashboard and make sure that your settings are set to yes under notify weblogs. Alternatively, you’ll be able to go to http://ping-o-matic.com and send out a ping each time you update your website. This lets every person know that you’ve just updated your web page.
10) Hyperlink to other information sites. Use providers like blogrolling, which can be similar to linking. Blogrolling allows you to sustain an updated list of your favorite blogs. But, don’t create a long weblog roll of websites that you simply have no intention of returning to. There may be nothing much more annoying then visiting a blog that has a humongous blogroll. Once you’ve most of your day-to-day routine automated learn more about CB Predator, this was an eye opener for me as well it is going to be for you.
Be patient, site visitors doesn’t happen overnight. The finest way that I’ve discovered to improve customers is by having to know persons. Invest what free time that you have, reading information sites, leaving feedback and building friendships. Try to leave comments on the information sites for you to visit as frequently as you can. Although you are waiting for the targeted traffic to arrive, just get pleasure from running a blog. You’ll be improving your writing inside the course of action.
Eventually you’ll create a network of not just readers, but friends and loyal supporters. Blogging and site-building isn’t just about marketing; it’s about creating lasting relationships.
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Tags: blogging
Posted by andris62 on Feb 22, 2010 in
blogging You must be known that blogger, webmaster and online businesses is tried so hard to getting traffic to their site. However, they have a solid reason. Traffic means potential income, more traffic mean more money to earn.
Of course you must have unique and valuable content for your visitor, we all know about that. But to getting traffic to your site is thing that sometimes makes people getting frustrated.
I hope you are not going there. Getting traffic is not that hard for you, even if you are just a beginner on online business.
After booming of social media, we have pushed to believe that networking is very beneficial for online business. And many people learn how to make internet network give benefit for them.
One of profitable online network is blogger network. I know you have heard about this before. This is place for blogger to interact, visit each other and get more benefit from the network.
Some of blogger network service is FREE. You can find it on search engine, and you will find there is much blogger network for you to join.
Blogger network will be additional job for you if you don’t know how actually to get the best result from them. The most important reason to join blogger network is traffic. Like I said on the first, many people try the best ways to get traffic.
I want to tell you that you must be feel amazing how blogger network can help you to get FREE traffic for your blog. The answer is blogger network give you ability to earn money by doing everything related to blogging like update your blog post and visit each other blog.
How This Work for You?
Two of biggest blogger network are Adgitize and Entrecard. I just want to show you what Adgitize give for you. Adgitize give you point for every single new post you make. When you visit blog on Adgitize network you also get point.
You can also get money by convert Adgitize points to real money. You see, what can be better than getting money from something that actually you must do to get successful business blog. You update your blog you get point, you visit each other blog you get point, from the posint you earn money. WOW, that’s quite easy right?
Cheap Price to Advertise
The other reason to join Adgitize is you can advertise your blog with very cheap price. You know, when you going into online business with you website or blog you go to challenge BIG old blogger head to head. They have money, they paid writers, they advertise on popular services. So what you have? You have the network.
I don’t know, for many reason, big old blogger don’t use blogger network service. Actually maybe they just don’t want their blog full with many banner advertising. Usually blogger network ask you to put 125px banner on your blog. For beginner webmaster and newbie blogger put that banner on your site is worth enough for change with FREE traffic.
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Posted by andris62 on Feb 20, 2010 in
blogging A video blog is often several things or if the idea of unstructured sends you screaming up a wall, why don’t you consider a planned video blog.
How to get set up and run a video blogs is part of a learning curve that leads to a new visual world. Vodpod Show the world your favorite videos. Online video has now for years allowed the advancement of personal narratives and showcased the world through the eyes of other video producers. We believe instead that everyday video brings together a collective consciousness and experience through which we all come to view a universal existence and see light in the world, even through personal darkness. Conclusion Simply stated, video is a technology that has not yet reached a saturation point worldwide and many more interesting and impacting events will emerge from the area. Review Excellent general overview on how to become a blogger and what the world of blogging is all about. The Everything Blogging Book: Publish Your Ideas, Get Feedback, And Create Your Own Worldwide Network Everything Series Paperback . Yet, we stand firm that Lumiere principles are essential to our existence as artists, media producers, visual creatures, and world citizens. At best, we display an edited view of our worlds. Inasmuch, Lumiere films require no explanation and are accessible to any audience with patience and an acceptance of the world we share. We believe it is imperative that the filmmaker meets the world at eye-level and not from above. Once you have made your vlog you will also need to find a site to host it so you can share your vlog with the world and access preferable high speed to the internet to upload your final vlog.
Videoblogs are not much different from normal blogs to run, in fact I findit much easier as videos are easier to create than plugging away at thekeyboard for hours and they are always perceived as more valuable thanjust text – so it is a win win! Not to mention that videos give youa whole new avenue to get massive traffic to your blog with !. Imagine having your own videoblog bringing you hordes of loyal viewers who gobble up every videoyou create, and imagine using the power of video a power I’ll show youhow to harness to direct people effortlessly through your affiliatelink while anyone with text posts struggles and begs to getpeople to click their links!.
If you want to get started in video blogging or need to improve the look and feel of your site, you can’t do much better than this new book. Hands-On Guide to Video Blogging and Podcasting is a book every professional in the broadcast and multimedia sphere should read more.
We believe instead that everyday video brings together a collective consciousness and experience through which we all come to view a universal existence and see light in the world, even through personal darkness. Blogging Do not forget to subscribe to our RSS feed for updates.
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Tags: Video blogging
Posted by andris62 on Feb 20, 2010 in
blogging People who are connected to web world are well-versed with the phrase blogs. These days a lot business of entities are making use of blogs and it ahs also been helping them to be successful. Blogs are being made use off for marketing the products because it is one of the easiest marketing methods. In order to make use of blogs, you do not either require to be a computer expert or the software engineer. Well! If you are an expert it is an added advantage to you but even you know to operate computer and internet little, you can use blog for marketing. Blogging is as simple as emailing and it is really that easy.
I have used blogs to market both internet marketing san francisco and another unrelated business, fertility acupuncture san francisco. Blogs can bring in great targeted traffic.
If you carry out marketing through blogs, then there are very high chances that you can get leading results on popular SEO. Updated blogs are usually invited by Google as it always gives preference to changes. When you have high rank in search engine you will be able to gain large amount of visitors. Blogs can help you to provide your traffic with personalized writings which cannot be done with the website. As a result, more people can be linked with you through blogs in comparison with site.
One thing that you should never forget is that you should not sell your product when you are making use of blog for marketing your offerings. Your blogs must never create a display that you are trying to sell your service through them. The blogs written by must be helpful and guide them in related topic. Instead, you must help them and mention that how that product can be beneficial to them. They would required links which will help to make them purhase the products and so provide them with it. If the reader would find the product useful he would surely click the links and eventually you would get benefited if the link takes him to your website.
Blogging could make you millionaire and billionaire provided you know some rules to use it effectively. Most vital aspect of blog marketing is that the blogs posted by you must be true. Initially when you may be very true you would not get that good results but once people know that you are genuine there will be a great increase in your sales. You can earn credibility for yourself if you post the data which is true and reliable. This trustworthiness would encourage the users to buy the products from you and by this you can boost up your sales.
While you are posting blogs, be sure that you do not make more mistakes. There are guaranteed chances that you may make a few errors here and there. Do not feel inferior and sad about it because making mistakes is very obvious. Instead of getting stressed or sit lazily, you should act immediately in such cases and correct your mistakes.
Hence you can gain attention of lot of traffic. Hence one can have successful web promotions by making use of blogs.
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Posted by andris62 on Feb 19, 2010 in
blogging You will discover certain myths that have grown up about websites, bloggers as well as the blogosphere generally. Here are just some of them and some clarifications:
Anybody can begin a site! Not just any individual! You will find some requirements, some much more obvious than other people. Certainly, you have to have a laptop or computer that you just know how to use, an Web connection and some encounter making use of the World wide web. You also require a host for your weblog; you’ll find weblog hosts which have been cost-free and some that price a smaller amount per month. A single last requirement is not just an ability to communicate your thoughts but also a willingness to complete so.
Any one can set up a web log! Some websites are much simpler to create and use than others, this depends on your weblog host (e.g., blogger, iblogs, typepad, tblog, and so on.). Some web log hosts consider you via a couple uncomplicated set-up steps and you’re off writing your very first post but you’ll find some others that get far much more technical than the average user may possibly be ready for.
Blogging doesn’t have up that substantially time! That depends! Some posts, whenever you use a clear thought of what you desire to say, may well consider just a number of minutes while you may possibly struggle for days (literally) with other people that involve complex issues or thoughts. In general, blogging can be a daily activity to the serious blogger (some bloggers write up to ten posts a day) and a once-a-week action for that casual blogger.
Most blogs are political! A lot of information sites focus on political topics but most websites are just bloggers discussing their lives, loves and travels. A list of the 50 most visited blogs at BlogHub shows incredibly couple of political blogs.
Sites are in competition with the main-stream media! This really is true in the few situations (not as numerous cases as bloggers would have you think). Just recently, there have been some very well-liked and influential social and politically-oriented sites which have caused main-stream media outlets to back-track and change their coverage of significant events.
Bloggers just criticize and have no new information to add! This may be correct in some cases but blogging right now is significantly a lot more than the personal action it utilised to be.A great example is last week announced Instant Money Code that is going to tutor you numerous online marketing techniques that super internet marketers use each day. Corporations, media outlets, public personalities, politicians and experts in practically just about every field have now joined the ranks of website producers. Thinking about all this expertise, one particular would have to say that bloggers have a great deal of new info to add to any debate.
You can’t believe anything you read in a weblog! That’s a bit of an overstatement. You’ll run across bad information and even intentional untruths in blogs but, for that most part, bloggers who state facts are stating what they honestly believe to become truth. It really is often up for the readers to verify that any information they get is accurate data.
The blogosphere is a meritocracy! Does the cream rise towards top? Of course it does but outside from the world on the dairy, a good deal is dependent on how you define cream. If you ever consider the individuals bloggers who have the highest readership being the “best“ than yes, the blogosphere is usually a meritocracy with readership becoming the ‘payoff’ for becoming the most effective. One of the best, nevertheless, is not often the most well-known. You may, while surfing, run throughout some very intelligent, extremely poignant and highly erudite bloggers who have a extremely smaller readerships, as evidenced by really several, if any, comments to their posts. That could be explained by these blogger’s lack of willingness to ‘play the game’ that must be played to attract a big readership, e.g., aggressively promoting their websites, spending several times more hours reading and commenting on other’s websites than they spend writing for their personal, listing their weblog on just about every obtainable directory, and so on.. Each and every just one of us has a diverse definition of achievements, to some, a significant readership is adequate achievement, to some applying their weblog as a money-making device and really creating some cash may be the ultimate success when to some others, like individuals with an intentionally low profile, feel that basically creating posts which can be excellent expressions of what they wish to say is reward enough.
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Tags: blogging
Posted by andris62 on Feb 12, 2010 in
blogging After starting your blog, you’ll be moving through a range of stages and procedures. You will have to determine on what your market target is. When you have added in article content, this will be the ideal time to launch your web pages. As time passes, you may acquire a regular following of viewers. Making these people interact by forming a community within your blog can be a major fulfillment, nonetheless without doubt worth the trouble taken.
To begin with, individuals are going to be reading the blog to obtain the information and facts they require and a community will naturally be created once individuals begin interacting together. You may discover that these participants begin feeling it is their obligation to help one another out in their online endeavours. Over time, due to content contributions by others your blog will end up very active.
How should you connect visitors and make them interact with each other? Let’s look at a few strategies you could possibly try out:
Encourage Increasing amounts of Comments from your Following
The earliest possibility is going to be in your message boards. You should encourage individuals to have their say and reply to the posts. Interest is easily conjured up when you begin to pose questions and also exhibit a genuine interest in the commenter’s opinions. When you succeed in getting people to post their replies, coupled along with your intervention now and then, you would begin to receive eventual benefits. A wise move on your part would be to be alert and keep tabs on your content for spam posts.
It is Your Responsibility To try and Give More to the Visitors
Make certain that the actual blog posts you are making will definitely be related to issues of interest towards your readers, plus solve queries along with demands from your audience when required. Set the focus on your visitors on occasion as well as, make these people feel welcome on your weblog. This will break down barriers and result in more generated content back to the posts.
You must Inspire Readers to take part
Aside from encouraging your readers to comment, you can easily create audience participation with organizing polls in addition to surveys dealing with matters pertinent to your blog. As well as encouraging user content, you will see specialists enthuse and offer advice about their experiences and skills with other readers.
You need to be the Pathfinder and Lead the Way
If you are absolutely serious about developing some sort of community within your blog, it is your responsibility as the blogger to lead the way. You need to be the one who starts the fire, be the teacher for the community in your blog and first and foremost, just have a good time.
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Posted by andris62 on Feb 9, 2010 in
blogging Over the past ten years, the technological advances made that benefit education are astonishing. Teachers do not have to just depend on lectures and textbooks to convey the subject matter anymore. Internet search engines, computer programs such as PowerPoint presentations, online study guides formulated by teachers and students and discussion boards are commonly used by today’s teachers in their classroom. One teaching tool that is now being embraced by many educators and students is video blogging.
Video blogging, or vlogging as it is sometimes referred to, began during the early part of this decade. The forerunner for this form of blogging, YouTube, was founded during February of that year and officially launched during the fall 2005. The popular search engine, Yahoo!, also has its version of vlogging called Yahoo! Video. With each of these brands, users can upload their own videos, watch other user’s videos and share them with each other. These videos can include television clips, music videos or home movies. In order to view these videos properly, a high speed internet connection would be required. Otherwise, the time for a video to upload will be lengthy.
In doing research on each of these web sites, I found that teachers from all grade levels and even college professors are using this method to teach certain aspects of their course content. I found videos online designed to teach kindergarten students the letters of the alphabets. There are videos that cover different aspects of science, such as space, the structure of atoms and gene splicing. I found several videos pertaining to my career, agriculture education and FFA. Several FFA chapters and/or agriculture instructors have posted videos to YouTube promoting the various activities that they take part in. This is a great way to gather ideas for your own chapter to use. The FFA Creed is a very popular topic on these vlogging web sites. There are several renditions of the FFA Creed presented by FFA members from all across the country. This could be one way to show a freshman the proper way to speak, stand and present the Creed when preparing for that career development event.
I was lucky enough to find six videos that someone had posted on YouTube that dealt with 4-H poultry judging. Each video depicted a specific class that members would be responsible for judging in an actual contest and detailing what they need to look for in order to succeed. I created my own account (www.youtube.com/dmsouther) and created a favorites folder. I added each video to my favorites and have asked that each of the members of my poultry team view these videos before we participate in the various poultry contests that take place each year. These poultry judging training videos are being used as supplemental material for them to use when completing tasks that need to be finished before our next scheduled practice.
While I find this teaching tool fascinating and very beneficial, there are some important drawbacks that I feel need to be addressed. First, and most important, is the amount of inappropriate content that are present on these sites. Before setting up an account, your age must be verified to ensure that you are old enough to start an account, but that can easily be worked around if the intending user gives a false date of birth. By setting up my own account and posting the videos that I wanted my team members to see to a favorites page, I strived to prevent them from searching for topics that might lead them to finding some of this inappropriate material that I spoke of earlier. High school students are very smart when it comes to technology, so they know ways to get around things like this. At least I feel good about what I did, though. My second problem with using this form of technology in my classroom is that YouTube and Yahoo! Video are blocked by our school system and cannot be accessed on any computer. A factor that I have to take into serious consideration is that at least 50% of my students do not have a computer at home. So, I cannot require my students to log onto the internet at home to view something and expect everyone to be able to participate.
With new technological ideas becoming reality on a daily basis, I am waiting for someone to take the initiative to create a web site just for educators to post and share videos. Many teachers will admit that there days do not always start at eight and end at 3:30. And, with more and more requirements being handed down from the State Departments of Education, the time to prepare lesson plans and teach our competencies is being drastically reduced with each passing year. It would be very beneficial to this profession to have another outlet for teaching our material and I think video blogging is the way to go.
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Posted by andris62 on Feb 9, 2010 in
blogging Blogging is an effective marketing tool for any business. It is quickly climbing to the top of the charts for generating sales leads for small businesses. If you run a small business, consider linking a blog to your website to generate more traffic. A few short blogs a week could mean big bucks in your pocket.
Why blog?
Most blog entries consist of a few short paragraphs-maybe with some added photos or videos. However, blog readers can added comments, ask questions, and provide feedback with each post. Unlike your website that basically presents your business portfolio, a blog allows you insight to your demographic.
No-pressure
Blogging allows you to engage with current and potential clients in a non-threatening atmosphere. Readers get to know the people behind the business and the company’s values, goals, and accomplishments. You can become an authority on your niche and offer industry insight, tips, and solutions.
Feedback
Since readers are allowed to post comments on your blog, you receive instant feedback to help improve your business strategy. Often when clients visit your online store or website, they come and go with no interaction. Blogging allows you to get to know your clientele and what they think of your products, services, or industry in general. You gain insight into clients’ needs and interests, which provides information to better your products or services.
Breath life into your company
Face it, the biggest set back for running an online business is lack of client interaction. Blogging gives your company a voice, and adds to human element to the static website you run. Your website is an essential marketing tool, but it works more like a brochure offering information about your company and products. An effective blog allows clients to interact with the people behind those products.
Low cost
Most public blog sites are free, thus blogging cost little to no money to run. Blogs are easy to set up, and easy to manage.
Keyword use
A little known secret in the search engine optimization industry is the effective use of keywords in blog posts. We all know that keyword density in websites is essential to aid in spiders finding your business. Likewise, strategic placement of keywords in your blog posts creates quality links to your online business.
Considerations
Posting a few paragraphs every other day is far more effective than posting a novella of information once a month. Update your blog often, in short increments. Log on to reply to comments, answer questions, and offer new industry solutions.
Keep informed on the latest industry news, and provide links to helpful resources. If you read a book, write review about it and share the book information with your readers. If someone else reported on industry changes, provide a new perspective on the same topic.
Don’t let your blog die. If you start one, keep it up. If you post every other day for three months and then disappear, readers will lose trust in your business and look elsewhere in the industry for your product. Remember that blogging is a committed marketing strategy. It is highly effective if you use it often and wisely.
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